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Example
1
Good morning/afternoon/evening. My name is ... . I am conducting some market
research on behalf of ... into the purchasing of books.
Q1. Could I check have you bought a book in the past 6
months? YES
- continue NO - close
Q2. Where do you live? IF BRISTOL continue ELSE
close
Q3. Record sex of respondent: MALE
FEMALE
Q4. Could I check, what is your age? _____
Q5. And do you currently have paid employment? YES
NO
SHOW CARD A (Marketing, Market research,
Advertising, Publishing)
Q6. Do you work in any of these industries? IF
YES close
Check available quotas and if appropriate recruit for interview.
Close. Thank you for your time. Unfortunately I can't interview you
this time.
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